Audience Research: The Criteria

Posted: February 19, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
Tags: , ,

What you are marked on:

1 Understand how media producers define audiences for their products

Defining audiences: quantitative audience research, eg BARB, RAJAR, ABC; qualitative audience research, eg focus groups, questionnaires, face-to-face interviews; audience profiling, eg socio-economic status, psychographics, geodemographics, age, gender, sexual orientation, regional identity, mainstream, alternative, niche



Suggested tasks.

P1 describe how media producers define audiences with some appropriate use of subject terminology [IE]  

  • Look at the examples at the start of the workbook.
  • How do they classify people? What different classifications do they use?
  •  How can you classify people?
  • Put these answers into your Blog.
  • Start you survey with demographic information gathering.
  • Collect information
  • Present 2 profiles

M1 explain how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

  • How are people’s opinions collected in the research examples?
  • Put this answer on your blog.
  • Devise your survey to find out how much media is consumed
  • Add questions about what they think the effect of violence in media is.
  • Explain your survey questions on the blog
  • Collect information
  • Present it clearly
  • Present 2 profiles with accurate information
  • Justify your conclusions

D1 comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly

  •   Comment on the example research from the front of this workbook in your blog.
  • Construct a Survey that identifies all the relevant information you will need, and justify it on your blog.
  • Collect a range of results
  • Present the information clearly and accurately
  • Present 2 profiles accurately and clearly
  • Justify your conclusions

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