Introduction: Media Violence Audience Research

Posted: February 19, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
Tags: , , , ,

There are numerous scare stories in the press to say that violent TV, Film and Games make audience more aggressive. But how do they know? How do they come to these conclusions?

You are asked to conduct audience research into media violence and come to your own conclusion about the effects of media on a chosen group. You will look at the theories on media effects and apply these to a media product.

Hypothesis –

Violent media creates a violent society.

A combination of violent TV, Films and Games creates people who find violence more acceptable. You can see this in how the media has become more violent over the past 30 years. Video Games, Video and the Internet have brought it all into the home and created a more violent society.

 You will investigate this using a combination of 1st and 2nd hand research, and present a report that either supports or disagrees with this hypothesis.

We are looking at audience research. There are two major studies that define the field other than as market research.

See Nationwide Study by Morley and Wiring the Audience by McDougal

http://journals.sfu.ca/eludamos/index.php/eludamos/article/viewArticle/70/135 

http://www.aber.ac.uk/media/Modules/MAinTV/morleynw.html

Plus, a research study using GTAIV.

http://www.participations.org/Volume%207/Issue%201/mcdougall.htm

And in the Library, there are books discussing this exact topic.

Steven J KIRSH (2006) Children, adolescents, and media violence : a critical look at the research  302.23083

Karen BOYLE (2005) Media and violence : gendering the debates   302.23

Martin BARKER (2001) Ill effects: the media violence debate 2nd ed. 302.23

This blog is designed to take you through this project 1 step at a time.

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