The Audience Response: The Criteria

Posted: March 9, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
Tags: , , , ,

What you are marked on:

3 Understand how media audiences respond to media products

Audience theory: hypodermic needle model; uses and gratifications theory; reception study; passive or active consumption

Effects debates: eg effects of exposure to explicit sexual or violent content, effects of advertising, health concerns; censorship debates

Responses: negotiated; preferred; oppositional; participatory; cultural competence; fan culture

 

P3 describe how media audiences respond to media products with some appropriate use of subject terminology [IE]

  • Describe Effects Theories
  • Describe Response terms
  • Select an audience
  • Have them experience the product
  • Gather their responses
  • Add conclusions to your blog

M3 explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology

  • Explain Effects Theories
  • Explain Response terms
  • Gather audience responses effectively
  • Link responses with effects theories
  • Add the conclusions to your blog

D3 comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

  • Explain Effects Theories with examples
  • Explain Response terms with example
  • Gather a wide range of audience responses
  • Explore a wide range of effects theories
  • Draw conclusion about the links between these responses and effects theories
  • Add conclusions to you blog
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