Research Plan

Posted: October 10, 2012 by Alan Hardcastle in FdA 11_13
Tags: ,

Now is the time to knuckle down and actually create a plan to follow. This should act as a check list of what you need to do.

Take this mindmap as a starting guide. The best idea is to turn it into a list, making it relevant to your area. This is the point where you start to focus in the pragmatic “I’m going to get good grades” and produce research rather than being all creative and planning what film you can do. In other words, time for reality.

The list should be simple – break your tasks down to the most basic element.

What I need to find out Research Techniques I need to use
Distribution: Festivals: Range of Horror Festivals Internet search; Look for horror festivals – Forum search; horror fan sites to see what is mentioned / pose a question
Audience: Identify Target Demographic Find Forums, Conduct Surveys to find Demographic / psychographic

Here I have stopped at “Create a Survey”. It may be worth you breaking that down further – using any of the survey / questionnaire advice mentioned in any of our research books.

Make sure you have referred back to the Report Template for other headings – and expect this plan to change. Each time you get information back, draw conclusion about what you have found out review your plan – let it change, as this will mean your final idea will be as realistic as possible.


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