Posted: March 16, 2013 by Alan Hardcastle in CMP 12_14, Creative Media Production
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1. The way in which something is said, done, expressed, or performed: a style of speech and writing.
2. The combination of distinctive features of literary or artistic expression, execution, or performance characterizing a particular person, group, school, or era.
3. Sort; type: a style of furniture.
4. A quality of imagination and individuality expressed in one’s actions and tastes: does things with style.
So, style can be said to be the manner in which something is done. When we looked at Crazy in Love,  we got confused as there was so much style (and little substance, imo).
We had the style of the music – according to definition 3 above, we can talk about the genre. We can also talk about how the song fits within the genre, or genres – yes, it’s RnB, but it’s also a pop song. WE can delve very deeply into the performance and mixing of the song to describe the style on technical and aesthetic levels.
We can also talk about the costume design in terms of style – this was mentioned in the treatment “from street to high end fashions”. This is the common use of the phrase style, as we often use it to refer to how someone dresses – their personal style or styling.
This being a music video, however, we are more concerned with the video, and there we can talk about the style of the camera – the framing and the movement. We can talk about the style of lighting – overlit to the most part, the while video feels like it is lit like a fashion show – and there is a lot of colour coding going on (Spot the orange and blue theme throughout?) that influences lighting and costume alike.
Then there is the style of the edit – the fast, energetic cutting that helps to push the narrative along.
Once you have looked at the style of the video, then and only then, can you give me your personal opinion of it.

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