A quick Experiment

Posted: March 19, 2013 by Alan Hardcastle in Creative Media Production, Critical Responses

Cultivation: socialization through training and education to develop one’s mind or manners; “her cultivation was remarkable”.


Ok – so maybe not quick.

We will divide up into 3 groups, and each group will look at Cultivation Theory. We will also need to be aware of how this links in with a number of other theories, such as Hypodermic Needle Model, Hyperreality and Agenda Setting. Hopefully, we can come to an understanding based on our understanding of this concept.

Now, you can just google – and to start, here is the Wikipedia definition. But that doesn’t help us understand it. IN order to do that we need a number of stages – defining (what is it?), understanding (So, what does that mean to me?) and synthesising (Doing something with it).

Part 1: Discovery

Group 1: Video Explanations:-

Here is a playlist of Videos about Cultivation Theory. Watch them and in pairs capture what they are talking about as a mindmap or list. IDentifythe important stuff, as well as the things you don’t understand.

Group 2: Text Book Definition

Here is the chapter on Cultivation Theory form Dan Laughey. Highlight the important elements in one colour, highlight the words you don’t understand in another.

Group 3: Charlie Brooker

So, watch the entire episode 1 of “How TV Ruined your Life“, making notes about it. Again, this could be a mindmap, list etc.

Part 2: Present

Each Group present what they have discovered about Cultivation theory to the other groups. Construct 1 big mindmap based on all group discoveries.

Part 3: Discussion

  • What does this mean to you?
  • How could it effect you?
  • What examples can you give of where it may be affecting you in your life?
  • What might be a positive application?
  • What might be a negative application?

Part 4: Application

How can we present this to the rest of the class to explain it to them?


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