NED1: TV Studio Production – Getting a clue

Posted: January 14, 2014 by Alan Hardcastle in CMP 13_15, Creative Media Production
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Now you need to develop a TV Studio Idea and go into production. So, what does that mean…?

First, it means coming up with an idea. There are two ways of doing this – Business and Art.

Business means looking at the market. What is out there? What is popular? Are there any gaps in the market? Then you can look at the audience – Who is watching TV? What are they watching? Who is watching the popular stuff, and why?

Art means – making it, and hoping there is an audience. This is much harder to get funded as we can’t prove to investors, advertisers, broadcaster etc. that we will have an audience. But hey, it worked for QI (see Making of QI on the Media Drive)

You need to have an idea to start with. Whether this comes form your Market research, audience research or just off the top of your head based on what you think people will like, you will need to develop it.

You need to be clear of the shape of the programme – what will it contain? What happens? How will it work? What will it look like? Why will people watch? How will this be shown? What is the Format? What is the style?

This information needs to be collected into a Proposal – a clear statement of intent. Once you have this, everything else (the production research) becomes relatively straight forward. If you have considered you idea correctly, you can generate a  script, add timings, shot lists, design the set and do floor plans, light it, risk assess, identify equipment needed, assign roles, rehearse (making notes on the script) and then film it.

All the way through planning, you can go back to your market and audience research to solve any other problems you may identify while planning.

As we go through the session today, we will address everything we need to consider and link it to the planning documents we need to do. It is important that all planning tasks have someone assigned to them – be clear what you role in planning is, and make sure you keep notes of this. That way, if something needs to change, you know who to ask. This is called making minutes. It also makes it easier for us to mark – and if it is easier to mark, we will mark it quicker and more likely mark you higher…

Easy. As long as you have a clear idea of what you want it to look like in the first place!

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