Focus Group 2 – Getting Specific.

Posted: March 18, 2015 by Alan Hardcastle in CMP 14_16, Creative Media Production
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So, today we are going to be looking at gathering specific information to support a hypothesis.

In English – getting our focus group to say things we can use to say what classification we want for the film.

Last week we talked about the focus group, and using it to see what they thought about the film. This week we are going to devise questions to specifically get information about the classification of the film.

BBFC govern classification, and a specific PDF is available that has all the information you need in it.

IN class, you will analyze each of the classification. What are the key things that would be in a film of that classification? What wouldn’t be in it? Make a mind map for the one you have. You will then present this to the class, so everyone has a model to refer too.

AFter this, you need to be with your group and think about your film. You need to develop a list of questions that reference the BBFC guidelines, so you can use the responses as evidence. So, as an extreme example –

Ask your Focus Group if they would agree or disagree with the statement “There is no nudity in the film”. Obviously, you may have untold violence but have kept any nudity at bay, so they all agree. This gives you the opportunity to say:

“I believe my horror film should be a U because audience agreed  there is no nudity in the film.”

Obviously, your classification depends on meeting all the criteria, so you need to address all the points for that classification!

So: develop a list of questions that references U, PG, 12, 12A, 15 and 18 classification criteria ready for Friday’s screening.


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