Promotion and Exhibition – The Submission

Posted: March 27, 2017 by Alan Hardcastle in FdA 15_17
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Rather than look in detail at Outcome 3 – which is pretty much “do it – following the plan…”, it is useful to look at what you need to submit by the deadline. There are 2 things – a large research folder, and evidence of what you have done.

The Research Folder counts for 70% of the grade and contains all the research you have done. This should be case studies you have found,  professional practice you have looked at, in short anything you have found that could be useful to tell you what you need to do to promote yourself or exhibit your work.

This should include: Interviews with practitioners; examples of Business cards, websites and posters; ideas for exhibition spaces; examples of other exhibitions (in all senses of the word – this can be in a gallery, site specific installation or cinema exhibition/distribution); academic texts on promotion; etc. With each one, you should add a reflective review (similar to the literature review) which includes a link to your planned use of the techniques and skills you need to develop to achieve it; for example, analysing posters and discussing how you intend to learn Photoshop/illustrator to achieve your designs.

The next section is the Exhibition platforms – Digital promotion and Screening, which accounts for 30% of the final grade. This is proof of what you have done, so will take the form of reflective journal exploring the success of your plan, as well as live personal websites, curated sections of existing websites, photo or video journals of exhibitions etc.

As a simple approach, you can develop your plan through your research, and have a final overall reflective journal that develops your plan, identifies the skills you needed to develop and the success of them within the final exhibition. this would entail a final submission of:

  • Research Folder  – Case Studies, books, journals, websites etc with Notes, analysis and lit reveiws detailing your investigations.
  • Reflective Report – detailing the skills you identified, the plan you intended, what you did to develop your skills, and the success of your plan.
  • Exhibition Evidence – Photos, videos of what you did

It is vital to identify the narrative of your journey through this unit referencing the skills you have developed.


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