Archive for the ‘General’ Category

Promotion & Exhibition: Plan for Promotion

Posted: March 13, 2017 by Alan Hardcastle in General

LO2 Identify and undertake further training, develop existing skills and acquire new competencies in the design and production of a range of digital marketing and promotional materials

So, in English:

  1. Plan what you need to do to promote yourself
  2. Identify what you can do yourself already
  3. Identify skills you need to develop to deliver promotion
  4. Follow the plan to develop the skills



Web Part 2

Posted: December 9, 2016 by Alan Hardcastle in CMP 15_17, General
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For LO2 you need to plan your web site – this must have multiple pages and feature graphic and text content at a minimum. Write up your plan as a report, using pictures, screen shots and mindmaps to show how you have considered the following –

a) purpose of the web site- what are you making it for? If it is a portfolio site, what is it’s purpose? e.g. business goals, objectives for website, blogging, social networking, information provision etc.

b) target audience – Who is it for? Make a profile of your target audience –  e.g. What will users need/want to do, general public, audience targeted by age, gender, interests etc –
How will you consider them? e.g. obtain information, purchase products, establish user trust in site, user/customer testimonials, first impressions.

c) content – what will it contain?
List out what you need to put in it – E.g. site layout (e.g. creating a site map, identify site structure and navigation, identify content for individual page)
Sketch out the look of the pages / construct tests and screen grab – e.g. page layout (shared borders [top, bottom, left, right], page body [text and graphics], navigation bars and buttons)
How will people move around it? annotate your images –  e.g. site navigation (navigation bars, links back to home, parent and child pages)
Purpose of individual pages and the specific content – E.G. types of pages (Home, About Us, Terms and Conditions,
Contact Us), downloads, mailto: links, products, information, services, third party advertising

d) production plan – make a detailed plan as to what assets you need and when you need all the assets, and finish the design, publish, how to test etc. Consider how different people will use it – e.g. screen display sizes, colour schemes (web colours supported), font styles, multi browser compatibility, W3C guidelines and accessibility recommendations, WaSP Web Standards
Look at the potential costs involved and schedule accordingly – e.g.  costs such as hosting, copyright, royalties, other services; timing of launch
Is it good vaule? e.g. budget feasibility, budget based on professional rates,
timescales, costs such as hosting.
What help do you need? What assets do you need? How long will this take you to make?  E.G.production plan, resources, timings, personnel, plus a relevant launch date, plan for feedback
Consider the Legal & Ethical issues – E.G. libel, copyright, intellectual property rights, privacy,protection of personal data, bullying stalking, impersonating others, misrepresentation, royalties
How might it raise money? Is this a relevant way to monetise? – E.G. potential revenue, for example, advertising space, sponsors etc.

Web Part 1

Posted: December 9, 2016 by Alan Hardcastle in CMP 15_17, General
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Just to recap on what you should have done last year –

You need to analyse (ie examine (something) methodically and in detail, typically in order to explain and interpret it) a range (Typically 3 or more) of contrasting (ie Different) commercial (making money) websites, evaluating (form an idea of the value of):

a) purpose – What does it do? Why? E.G. information, e-commerce, promotion/advertising, downloads

b) visitor needs – What does a Visitor get from the site? Why do they visit or revisit? E.G. obtain information, purchase products, establish user trust in site, user/customer

c) information flow – how does the information contained in the web site read? How is it organised? Does this make it easy to see or harder? E.G. site layout, page layout, site navigation

d) features – what does it contain (in a web sense) E.G. text, navigation, links, graphics, background, general design, rich media

e) benefits increase – what is it designed to give people (host, writer or viewer) E.G. increase sales, cost savings, accessibility to audience, wider
audience reach, available 24hrs a day/7 days a week

f ) content – what is in it (from a media sense) e.g. types of pages (Home, About Us, Terms and Conditions), downloads, mailto: links, products, information, services,
third party advertising.

Once you have analysed the sites, this will give you a better sense of how to talk about your own site – from design to inception.

Originally Posted by Robert Hardy on Nofilmschool
Final Cut Pro X Storyboarding
I’m not sure about you guys, but I’m terrible at drawing. Even stick figures give me a hard time. It’s embarrassing.

Unfortunately, storyboards are an integral part of the pre-production process for some people, which puts artistically-incompetent folks like myself at a major disadvantage when it comes to producing pre-visualization content. And even though there are loads of software solutions for creating storyboards out there, many of them are overly-complicated and too time consuming to be of any practical use.

FMP Overview

Posted: November 18, 2016 by Alan Hardcastle in CMP 15_17, General
Tags: , , , , ,

 In this project you will devise a sequence featuring Visual and special
effects, script is, shoot it and design the sound.

You could recover Film and / or TV with this – as long as it meets the

  • The final sequence must be up to 5 minutes long
  • You will have devised, tested and implemented a Visual Effects Sequence
  • You will have devised, tested and Implemented a Special Effects Sequence
  • You will have undertaken Pre Production ( for the effects and for
    the sequence)
  • You will have Directed & Shot the effects sequencesYou will
  • have edited the effects sequences
  • You will have devised the sound design for the effects sequence (and contributed to the overall sequence)

As we progress through the project, you will set further tasks to do
dependent on your chosen direction of study.

 You will need to construct a personal plan to show what you are doing
and how it fits in with the units you are covering.

So, for example…


Unit Criteria

Submission Date

Research Simple VFX

  • Get hit by a car (Road Safety Advert)
  • Landing like Hancock / Man of Steel
  • Green screen in a location (including
  • Crawling out of a TV (The Ring)
  • Lightsabers (Star Wars)

Look at how they were used in the film / TV show

Use at a tutorial to recreate it

Produce a VFX Breakdown to show how you did it

Unit 44, outcome 1







Unit 44, outcome 2








Look at professional
SFX / VFX breakdowns: for example –

  • Superman
  • American Werewolf in London
  • Scanners
  • Star Wars (1-7)
  • Lord of the Rings / Hobbit
  • Jurassic Park
  • Avatar
  • Etc

Unit 44, outcome 1

Unit 45, Outcome 1



Simple SFX Tests:

  • Zombie makeup (Walking Dead Etc)
  • Broken Arm
  • Black eyes & Scars
  • Flying Helicopter
  • Miniature person in a giant world (The

Look at how they were used in the film / TV show

Use at a tutorial to recreate it / use Media Make up professional

Produce a SFX Breakdown to show how you did it

Unit 45, outcome 1







Unit 45, outcome 2 & 3









Criteria for Part 1 – submission 13/12/16 and 6/2/2017

Unit 44: Visual Effects for TV and Film

1 Understand visual effects techniques and their
application in audio-visual media products

P1 Learners analyse a range of
visual effects techniques, and their application in digital post-production,
using examples from a variety of audio-visual media products


2 Be able to produce pre-production materials for a 2-3
minute audio-visual sequence, containing planning for visual effects

P2 Learners produce
pre-production materials for a 2-3 minute
audio-visual sequence, including:

a) treatment or concept
with planning for a minimum of three different visual effects

b) script
identifying the
planned visual effects

c) storyboard
identifying the planned visual effects

d) relevant recce(s)
and risk assessment(s)

e) production schedule

M1 Learners produce a proficient storyboard for a 2-3 minute sequence, which includes sound, mise en scène, production
directions and the planned visual effects, which are appropriate to the
intention of the 2-3 minute sequence. The storyboard produced is generally of
a good technical standard


Unit 45  SPECIAL

Understand special effects techniques

Learners analyse a range of special effects
techniques and their use in film and TV production using examples from a
variety of audio-visual media products



Be able to plan and test the chosen special effect, and the footage it will
appear in

Learners develop an idea for one special effect from the following list:

  • mechanised prop
  • stunt prop
  • scale model
  • prosthetic makeup
  • pyrotechnics




Be able to plan and test a chosen special effect, and the footage it will
appear in

Learners plan one chosen special effect, and the sequence it will appear in,

a) storyboard

b) relevant plans and/or sketches for the chosen special effect

c) mock ups relevant to the chosen special effect

d) detailed risk assessment for the special effect production

e) recce

f ) risk assessment for production of the footage

g) permission to use special effect

h) other relevant legal requirements

i) compliance with relevant health and safety requirements

j) following relevant safe working practices

Learners produce a storyboard that shows relevant camera directions related
to the sequence and chosen special effect. Learners produce detailed
annotated sketches.

plans are produced that are related to the footage in which the special
effect will feature

Learners produce a comprehensive storyboard that shows relevant sound and/ or
sound effects related to the sequence and chosen special effect.

sketches and plans represent the special effect from a number of angles

Learners follow safe working practices to a competent level by:

a) testing possible materials and techniques to ensure that they are feasible
and appropriate for the creation of the special effect

b) ensuring that the special effect is safe for use during the production of the




Guide to timings for
Production schedule:




10, 14/11

Explore VFX
and SFX

11, 21/11

Cardiff Trip Tuesday22


12, 28/11


13, 05/12

Testing of VFX & SFX

14, 04/12

Sequence Analysis for SFX, VFX and Sound





15, 02/01


16, 09/01

Pitch Ideas
for Film

17, 16/01

Experience Week

18, 23/01

Pre Production – Test Shoots

19, 30/01

Pre production

20, 06/02

Pre production, Go into Production

Half Term,


21, 20/02

/ Filming

22, 27/02

Filming /
Post / sound

23, 06/03

Filming /
Post / sound

24, 13/3

Filming /
Post / sound

25, 20/03

Filming /
Post / Sound

26, 27/03 *f

Filming /
Post / Sound





27, 17/04

Final Mix

28, 24/04


29, 01/05

Final Film
Submitted: Grading for VFX, SFX & Sound.

30, 8/5


31, 15/05


32, 22/05





Posted: September 19, 2016 by Alan Hardcastle in Creative Media Production, General, Media Production
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Mis-en-scene. Yeas, it’s an outcome on the briefs, but it is also vital to you as a video or film maker. A french term, meaning ‘What we see in the frame’ – when analyzing a scene, we explore everything we see – and when we are making , we consider everything we place into the scene. Here is a handy and long guide to what you need to think about…


So, head over to for the original post and some great examples…

Swede Groups 2016

Posted: September 8, 2016 by Alan Hardcastle in CMP 16_18, General


So, at this stage you need to be planning. Work on LO1 – all the pre production paperwork for the filming. Then you can start deciding when & where to film and with whom.
Get a clear idea of what you are doing and how you are going to do it. That way, it will be easier to actually make it.

Remember – when it comes to the Production Schedule, always make sure your cast, crew, location and equipment are available all at the same time…


Quick Cinemagraph Test

Posted: September 29, 2014 by Alan Hardcastle in FDA 13_15, General
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So, A few tests we did today with cinemagraphs. These were done really quickly – about 40 minutes – but give you an idea of what can be done.
This first one was constructed with a still shot and video footage;


And this was done with stills taken from the video.


NED1: Viral Video

Posted: November 11, 2013 by Alan Hardcastle in General

Bridgwater College want you to make a Promotional Video. One that appeals to students (obviously!) and one that might go viral.

You will be briefed tomorrow at 2.15 by the Marketing Department. Before then, you need to figure out what a Viral Video is!

So, you have an assignment to research and report back on Promotional, Corporate and Viral films.

So, here is a starting point –

The subject Keywords you need to define – 28.1 Understand codes, conventions and current practice in corporate and promotional programming

And the brief for you – BWC Viral Corporate u28.1 brief

As well as the front sheet – BWC Viral Corporate u28.1 frontsheet – which tells you what we are grading you on, and needs to be submitted with your essay before the deadline.Good luck!

NED1 Blog Submissions for Assessment Week

Posted: November 4, 2013 by Alan Hardcastle in General

Follow your Workbook and make sure you have completed all the tasks in it!

In your blog you need to make sure you have:

  • Sent the link to your blog to Alan and Mino
  • Single Camera Analysis:
    • Shot sizes
    • analysis of an examples
    • Post your Plan for a single camera Swede & Post what you have done (Storyboards, script, shot blocking, cast & Crew, Call & Contact sheets)
    • Post your single camera Swede
    • Blog an evaluation – planning, production, editing.
  • Multi Camera Analysis:
    • Shots used
    • analysis of examples
    • Post your Plan for a Multi Camera Swede & post what you have done (Script, Floor plan, production Roles, Production Schedules, Risk Assessment)
    • Post your Multi Camera Swede
    • Blog an evaluation – planning, production, editing.
  • Soundtrack analysis of your original film sequence (Music, Foley, Dialogue, Ambient, SFX)
  • Post your Design for a soundtrack for your swede
  • Record the sounds for your swede
  • Post your re recording
  • Evaluate your swede – Equipment used, techniques used, overall success.
  • Discussion of examples of Music Videos (Purpose, Style etc)
  • Post the Planning for a Music Video Swede (lyric sheet, storyboard, recce, costumes, props etc)
  • Post your edit
  • Evaluate your final submission

Make sure all of these are up in your blog this week. We will be marking during session, so we will need you to be there if we are missing anything!