Posts Tagged ‘Audience’

So, today we are going to be looking at gathering specific information to support a hypothesis.

In English – getting our focus group to say things we can use to say what classification we want for the film.

Last week we talked about the focus group, and using it to see what they thought about the film. This week we are going to devise questions to specifically get information about the classification of the film.

BBFC govern classification, and a specific PDF is available that has all the information you need in it.

IN class, you will analyze each of the classification. What are the key things that would be in a film of that classification? What wouldn’t be in it? Make a mind map for the one you have. You will then present this to the class, so everyone has a model to refer too.

AFter this, you need to be with your group and think about your film. You need to develop a list of questions that reference the BBFC guidelines, so you can use the responses as evidence. So, as an extreme example –

Ask your Focus Group if they would agree or disagree with the statement “There is no nudity in the film”. Obviously, you may have untold violence but have kept any nudity at bay, so they all agree. This gives you the opportunity to say:

“I believe my horror film should be a U because audience agreed  there is no nudity in the film.”

Obviously, your classification depends on meeting all the criteria, so you need to address all the points for that classification!

So: develop a list of questions that references U, PG, 12, 12A, 15 and 18 classification criteria ready for Friday’s screening.


UK TV Case Study

Posted: September 17, 2014 by Alan Hardcastle in CMP 14_16
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So, Task 1 of the Brief asks you to construct a Case Study of a TV Broadcaster. We start by looking at Distribution, Audience Profile and Regulatory Bodies. So, here we go…


Distribution is the act of getting the product to the audience. We have the modes of delivery, or the technical methods used to get the shows out there. There are the traditional ways, such as Terrestrial TV Broadcast or Freeview (paid for by TV Licensing or advertising) and Satellite Broadcast (Subscription model), Internet downloads (and we are talking legal within copyright restrictions) , Streaming (the new boy on the block – Netflix, Spotify etc) and  Cinemas . Then we have physical distribution:-  Delivery Logistics of the actual physical delivery of Films to Cinemas, DVD and CD to shops.

These methods are different depending on whether we are distributing regionally (ie local radio, local programing on a national channel), nationally (BBC1, 2, 3, 4, radio 1, 2, 3, 4 etc all broadcasting to the UK, or iPlayer that can only be used within the UK) or internationally via BBC worldwide – selling formats, shows for broadcast in new territories, or Physical copy for sale in another territory.

The main object of distribution is to get product to an audience and make money. The traditional model of paying for entry (such as Cinema) still exists, and has an analogue with Subscription services where there is a charge for access. We can even do this online, using secure log in.

The BBC license fee is a legal requirement for owning a TV and does grant access – even though it feels as if TV is free to access (and much of it is paid for by advertising), the British public need to pay for it in advance.

But look at what that pays for: That’s a lot of distribution Channels! Each one has a means of raising Revenue, EG BBC Worlwide relies on selling DVD’s, shows to other channels, merchandise etc. BBC TV and Radio in Britain tends to be purely funded by license fee, and BBC America and Dave have adverts. (See Funding)

Regulatory Bodies

We have ASA who cover Advertising, BBFC Covering Film classification, ATVOD and internet watch foundation covering online amterial, but we are interested in BBC Trust and Ofcom.

BBC trust are internal, and the Chairman is placed by the Culture and Media secretary. They are charged with ensuring there is value for money for all license fee payers. In the absence of Adevrtisers & Shareholders,

Ofcom cover all UK Broadcasting, and are a legal body who regulate against the Broadcasting Code. They deal with complaints from the public, judging them against the relevant legal requirements and reporting back in Broadcast Bulletins. See here for the report covering Top Gear’s Burmese Special as an example of how it relates to the BBC.

Audience Profiles

Information about a groups of people as though they are an average person, including media habits, background, income, opinions, age, gender, geodemographics.

See Thinkbox – They sell advertising in media, and have case studies of Profiles to show how they have improved sales. Not only does this include examples of what a case study can look like, it also has examples of the profile and how it is used.

Acorn actually make audience profiles. They are an audience research company who construct classifications based on national statistical research – this is statistical analysis at it’s most profitable – and this is how they do it!


We can start to put all this together. The BBC Commission shows (we’ll worry about that later), but basically means they identify a time Slot on a channel and ask for ideas within a specific genre. For example, BBC Three has it’s own target audience, and there is a profile that describes what they are like. Then there is a more specific profile for the comedy shows, including  relevant production information. But that’s another lesson….

Your job:

Find more examples of Audience Profiles, and explore what they are actually saying.

Have a look at how the information is collected and analyzed.

Explore more about Distribution – what are the pros and cons of different methods?

Focus on Regulatory bodies for TV only (don’t worry about Press Complaints etc) and have a look at some of the rulings by Ofcom, and find what the trust said about the same complaints.

What exactly does the trust cover?

What exactly does Ofcom Cover?

Keep all the sources you use, and start assembling your case study:- whether is is a Prezi, powerpoint, essay, report, video, podcast, etc….

What you are marked on:

3 Understand how media audiences respond to media products

Audience theory: hypodermic needle model; uses and gratifications theory; reception study; passive or active consumption

Effects debates: eg effects of exposure to explicit sexual or violent content, effects of advertising, health concerns; censorship debates

Responses: negotiated; preferred; oppositional; participatory; cultural competence; fan culture


P3 describe how media audiences respond to media products with some appropriate use of subject terminology [IE]

  • Describe Effects Theories
  • Describe Response terms
  • Select an audience
  • Have them experience the product
  • Gather their responses
  • Add conclusions to your blog

M3 explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology

  • Explain Effects Theories
  • Explain Response terms
  • Gather audience responses effectively
  • Link responses with effects theories
  • Add the conclusions to your blog

D3 comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

  • Explain Effects Theories with examples
  • Explain Response terms with example
  • Gather a wide range of audience responses
  • Explore a wide range of effects theories
  • Draw conclusion about the links between these responses and effects theories
  • Add conclusions to you blog

The Audience Response

Posted: March 9, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
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9th March – Plan Research

16th March – Prepare Research

23rd March  – Conduct Research as focus Group

30th March – Present Results

You now need to gather a focus group. You should have identified these people from your original survey and the profile you made of them.

You will need to define and explain basic audience effects theories, making sure you have opposing viewpoints. Since we are exploring Violence in the media, you will need to explain the following effects theories in terms of how violent media could be effecting violence in society:

  • ·       hypodermic needle model;
  • ·       uses and gratifications theory;
  • ·       reception study;
  • ·       Passive or active consumption:
  • ·       Copycat Theory


You will also need to define the following response terms and find examples.

  • ·       negotiated – The meaning depends on how the audience chooses to read it
  • ·       preferred – the meaning intended by the producers
  • ·       oppositional – the meaning opposite to that intended
  • ·       participatory – Involving the audience in production and meaning eg online response form Twitter, Blogs etc
  • ·       cultural competence – different interpretations depending on Cultural background, eg: The wire – who are the good guys?
  • ·       fan culture – fans creating their own responses

You will get volunteers and expose them to the same product – eg they will all play the same game (form the start) for a period of time and then talk about how they felt, what they did and how they experienced the product.

Through a series of Interviews (spoken or written logs) find out how the groups respond to the product.

  • ·       What did they do?
  • ·       How did they identify with the characters?
  • ·       Why did they enjoy it?
  • ·       How did they feel during / after the product?
  • ·       How did they understand their experience?
  • ·       How do their responses ot the product tie in with the theories you have explored above?


  • ·       Define Effects Theories in your report / blog
  • ·       Define response terms in your report / blog
  • ·       Select a group
  • ·       Give them the same experience of the product
  • ·       Gather their reactions to the product
  • ·       Link these up with the theories you have explored.

Audience Research

Posted: February 19, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
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27th January – 24th February 2012

Develop and distribute a Survey to find out the kind and duration of media people consume. For example, devise a series of questions for each of these four parts:-

1.    Who are they? Collect demographic info – Names, Geo-demographics, Age, Gender, Hobbies, Socio-economic scale. etc

2.    What do they Consume?

3.    How much do they consume?

4.    What do they think is violent media? Do they feel they are effected?

Add anything you feel is relevant, justifying your choices on your Blog. We will be using this survey to identify a potential media product to use, as well as volunteers to talk to – so ask the questions accordingly, carefully and make sure they can be understood!

At the end of this part, you will be able to present 2 audience profiles: (Example here)

  • ·      What media a specific demographic group are using (eg College Students)
  • ·      The audience for a specific product (eg Who watches Eastenders).

All of this information, and an explanation of what you did and how you did it will be the start of you report. This report can be online as a blog, or as a word document. It is up to you to keep it up to date.


  • ·      Develop a survey
  • ·      Write about how and why you constructed the survey the way you did
  • ·      Distribute it in a relevant way (eg If you wan to focus on games, get a link onto a games forum etc)
  • ·      Collect & Collate results
  • ·      Compile them and present them graphically, adding them into your Blog or report
  • ·      Interpret them, entering this onto your blog or report
  • ·      Select a product you are going to use in the rest of the research
  • ·      Present profiles.