Posts Tagged ‘Criteria’

What you will be marked on

4 Be able to develop responses to media products

Critical approaches: eg content analysis, semiotic analysis, structuralism,

Genre: according to production technology, eg film, video, audio, print, digital; distribution method, eg television, cinema, radio, internet, CD, iPod, mobile phone, home computer, hand-held consoles; generic codes and conventions (content, style, symbolic, cultural, technical); changes over time, eg in audience, ideological shifts, re-definition, obsolescence, spoof, pastiche, parody

Narrative structures: narrative, eg single strand, multi-strand, closed, open, linear, non-linear; alternative narrative; enigma; climax; equilibrium

Representation: negative; positive; of social groups; of social issues; stereotyping; presence and absence

 

Criteria

Suggested Tasks

P4 present a descriptive response to a media product with some appropriate use of subject terminology. [IE] 

  • Apply your content analysis, the effects theories and the audience response to create a final response to the product.
  • Draw conclusions as to the effects of this particular product
  • Write a conclusion to you report that describes the purpose and effect of the product.

M4 present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology.

  • Draw conclusions about the effects of this product based on your content analysis, the audience theories and the audience response.
  • Discuss your response to the media product
  • Draw conclusions as to whether this shows a wider set of issues with violent media
  • Write a conclusion to you report that explains your ideas using examples.

D4 present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly.

  • Compare responses to this media product to responses to other media products.
  • Analyze the media product with reference to your analysis of the content, the effect theories and the audience response.
  • Write a conclusion that explores the content and effect of violent media products using examples.

 

What you are marked on:

3 Understand how media audiences respond to media products

Audience theory: hypodermic needle model; uses and gratifications theory; reception study; passive or active consumption

Effects debates: eg effects of exposure to explicit sexual or violent content, effects of advertising, health concerns; censorship debates

Responses: negotiated; preferred; oppositional; participatory; cultural competence; fan culture

 

P3 describe how media audiences respond to media products with some appropriate use of subject terminology [IE]

  • Describe Effects Theories
  • Describe Response terms
  • Select an audience
  • Have them experience the product
  • Gather their responses
  • Add conclusions to your blog

M3 explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology

  • Explain Effects Theories
  • Explain Response terms
  • Gather audience responses effectively
  • Link responses with effects theories
  • Add the conclusions to your blog

D3 comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

  • Explain Effects Theories with examples
  • Explain Response terms with example
  • Gather a wide range of audience responses
  • Explore a wide range of effects theories
  • Draw conclusion about the links between these responses and effects theories
  • Add conclusions to you blog

Analyse your Product: The Criteria

Posted: February 24, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
Tags: , , ,

What you are marked on

2 Understand how media producers create products for specific audiences

Addressing audiences: selection of content, eg words, images, sound, sequences, colours, fonts; construction of content, eg narratives, layout, captions, anchorage; codes and conventions, eg linguistic, visual, audio, symbolic, technical; modes of address

Audience feedback: eg focus groups, audience panels, trialing and testing, reviews, complaints

 

Criteria

Suggested tasks.

P2 describe how media producers create products for specific audiences with some appropriate use of subject terminology [IE]  

  •  Analyze the contents of the product
  •  Describe how it address the audience
  • What happens in it?
  • How do the audience interact with it?
  • Why has it been constructed this way
  • What products are similar
  • Add this to your blog.

M2 explain how media producers create products for specific audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

  • Draw conclusions as to the potential audience of the product.
  • Justify why they consume it.
  • Explain how content has been selected & constructed.
  • Explain the Codes and Conventions used with reference to similar products
  • Add this to your blog

D2 comprehensively explain how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly

  • Perform a textual analysis of the product
  • Discuss all the technical and aesthetic elements of the product.
  • Discuss how these have may appeal to an audience with reference to similar products.
  • Add this to you blog

 

Audience Research: The Criteria

Posted: February 19, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
Tags: , ,

What you are marked on:

1 Understand how media producers define audiences for their products

Defining audiences: quantitative audience research, eg BARB, RAJAR, ABC; qualitative audience research, eg focus groups, questionnaires, face-to-face interviews; audience profiling, eg socio-economic status, psychographics, geodemographics, age, gender, sexual orientation, regional identity, mainstream, alternative, niche

 

Criteria

Suggested tasks.

P1 describe how media producers define audiences with some appropriate use of subject terminology [IE]  

  • Look at the examples at the start of the workbook.
  • How do they classify people? What different classifications do they use?
  •  How can you classify people?
  • Put these answers into your Blog.
  • Start you survey with demographic information gathering.
  • Collect information
  • Present 2 profiles

M1 explain how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

  • How are people’s opinions collected in the research examples?
  • Put this answer on your blog.
  • Devise your survey to find out how much media is consumed
  • Add questions about what they think the effect of violence in media is.
  • Explain your survey questions on the blog
  • Collect information
  • Present it clearly
  • Present 2 profiles with accurate information
  • Justify your conclusions

D1 comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly

  •   Comment on the example research from the front of this workbook in your blog.
  • Construct a Survey that identifies all the relevant information you will need, and justify it on your blog.
  • Collect a range of results
  • Present the information clearly and accurately
  • Present 2 profiles accurately and clearly
  • Justify your conclusions