Posts Tagged ‘Music Video’

NED1: Planning for your Music Video

Posted: April 1, 2014 by Alan Hardcastle in CMP 13_15
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So – you have your basic idea as a proposal, now it’s time to plan what you need to do. It is vital that you keep records of everything you intend to do and actually do!

So,  you already have a proposal, all your research into the band (Style, fashion, image etc) as well as a script based on an analysis of the song structure – so you know what you want to happen in each bar or line of the song.

Or you are doing the live gig – in which case you will have booked all the cameras, batteries, power supplies, tripods, jibs, track, fig rigs and shoulder mounts that we have in stores. Well done!

So – 1st thing you need to do is a storyboard. This can be a series of drawings or as a photographic storyboard – either way, you need to visualise all the shots and sequences, noting shot sizes and camera movement. Good practice is to get these images into an edit over the track  to test the pacing.

With the live shoot, you can’t really get a storyboard as such – but you can identify the kinds of shots you want based on stills and screen shots from live videos. This can help you identify where you wan tot place the cameras on the day of the shoot.

Once the Storyboard is complete, you need to turn this into a shotlist – basically, what it says on the tin. A list of the shots you need – shot size, description etc. It is best to link these to the script, and have a separate list for each location.

After this, it is basically finding you locations and doing a Recce – Visiting the location, taking photos and making notes about light, sound and power. Then you need to Cast and Crew your shoot,  planning where you need to site your cameras and do a risk assessment.  These are the basic bits of paperwork for any shoot – so, even if you are in an arts centre with a live band playing in 2 hours you can still sketch out the venue and mark the camera locations, and decide who is doing what – and get it all recorded using the same forms, at least only to make sure everyone knows what they are meant to be doing!

You will also need to do some basic lists, such as equipment, Costume and props. I don’t have a form for those, because they are lists and you should know how to make a list by now…

All you need now is a call sheet to tell everyone involved that they are involved and where they need to be, and a movement order that tells them how to get to the location (basically, directions to the location) and as long as you remembered good batteries the only thing you can do to totally mess up is to delete the footage before post production.

So, today’s task is to make sure you have sorted out all the planning for you music video so you can shoot over Easter.  Go. Do it. Now.


Music Videos!

Posted: October 14, 2013 by Alan Hardcastle in CMP 13_15
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Please follow the blog instructions in your PASSport workbook to explore the Purposes, Styles and Techniques of Music Videos. Please use this to define all the keywords used on the page.

As part of your practical exploration of music videos, you will need to select a music video to swede.

So, on top of the workbook you will also need to:-

  • Select 10 music videos you may be able to Swede
    • Put your list on the blog, saying why each video has been included.
  • Out of these, select a top 3 that you could make
    • It could be the most fun, it could just be the easiest…
  • Analyse each video to discuss the main purposes of the video –
    • so, make a blog entry to tell us what the music video is meant to achieve and how it does this.
  • Analyse each video to discuss the style
    • In a blog entry, tell us how the artists are dressed, the kind of location they are in and what the music video is saying.
  • Analyse each video to say how it is made
    • Plan how you could make it – make storyboards and come up with alternative Locations, Props and costumes

Throughout the rest of the week, you will be able to experiment with techniques. It is up to you to identify them!


Posted: March 16, 2013 by Alan Hardcastle in CMP 12_14, Creative Media Production
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1. The way in which something is said, done, expressed, or performed: a style of speech and writing.
2. The combination of distinctive features of literary or artistic expression, execution, or performance characterizing a particular person, group, school, or era.
3. Sort; type: a style of furniture.
4. A quality of imagination and individuality expressed in one’s actions and tastes: does things with style.
So, style can be said to be the manner in which something is done. When we looked at Crazy in Love,  we got confused as there was so much style (and little substance, imo).
We had the style of the music – according to definition 3 above, we can talk about the genre. We can also talk about how the song fits within the genre, or genres – yes, it’s RnB, but it’s also a pop song. WE can delve very deeply into the performance and mixing of the song to describe the style on technical and aesthetic levels.
We can also talk about the costume design in terms of style – this was mentioned in the treatment “from street to high end fashions”. This is the common use of the phrase style, as we often use it to refer to how someone dresses – their personal style or styling.
This being a music video, however, we are more concerned with the video, and there we can talk about the style of the camera – the framing and the movement. We can talk about the style of lighting – overlit to the most part, the while video feels like it is lit like a fashion show – and there is a lot of colour coding going on (Spot the orange and blue theme throughout?) that influences lighting and costume alike.
Then there is the style of the edit – the fast, energetic cutting that helps to push the narrative along.
Once you have looked at the style of the video, then and only then, can you give me your personal opinion of it.

Defining Key Terms

Posted: March 14, 2013 by Alan Hardcastle in CMP 12_14, Creative Media Production
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So, in class we briefly discussed the following key terms:

  • Style (Performer, track, Video),
  • Content (Track, Video, Outline),
  • Meaning (Track, Video),
  • Imagery,
  • Narrative,
  • Duration,
  • Pace,
  • Semiotics,
  • Image,
  • Creative Concept,
  • Target Audience,
  • Resources.

You need to put the definitions of these onto your blog as part of a glossary. This will help you writing your proposal, as you are expected to use media terminology (i.e. jargon!) when talking about your proposals, treatments and planning.

Planning for your Music Video

Posted: May 18, 2012 by Alan Hardcastle in CMP 11_13
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Your pre – production folders should contian the following as a minimum –

  • Song
  • Copyright information
  • Proposal / treatment
  • Schedule
  • Meeting Minutes
  • Roles – Managment, Technical
  • Track Analysis / timing sheet
  • Storyboards
  • Shot list
  • Cast
  • Crew
  • Release Forms
  • Props / Costume
  • Locations
  • Location Recce
  • Permissions
  • Movement Orders
  • Equipment
  • Risk Assessments
  • Call Sheets

We are loooking for you to complete these tasks as quickly and efficiently as possible – the object of this project is to apply your skills with the least amount of wasted energy!

You will need to show your Pre Production Folder before you begin shooting – make sure you are organising it so that others can understand it.

Selecting your track

Posted: May 10, 2012 by Alan Hardcastle in CMP 11_13
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You now have to make a music video of your own. You can select your own track, and you need to have done this by the end day 10th May.

Try and select a track you have copyright clearance on – search at CC Search, Jamendo or Soundcloud. Or have access to a performer with a good recording. If you are stuck, Nine Inch Nails have released two albums under CC that you can use – they are on the media drive.

Select a track as quickly as possible – then you will need to analyze it.

  • What does the song mean? To you? In general?
  • What is the content – and this could be musically or lyrically. 
  • What imagery is conveyed by the song? Again, Musically or lyrically.
  • Is there a story?
  • How long is it?
  • What speed is the track? Preferably in BPM.
  • What is the style of the music?
  • What lyrical or musical semiotics are being used?
  • Who is the performer?
  • What is their style?
  • What genre of music is it?
  • What is the general style associated with this genre?

Collect this information to help you when it comes to developing an idea. You will be given a treatment for a music video, and I want you to read it, look at the video and identify where it talks about:

  • Content of the video
  • Style of the song / video
  • Story
  • imagery
  • pace
  • meaning

And tomorrow, you will write your own treatment!

Music Video Breakdown

Posted: May 3, 2012 by Alan Hardcastle in CMP 11_13
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Here is a breakdown of the Music Video Assignment that was developed by Support. Hopefully, this means it has been translated from Media to human…!


Task 1

History of Music Vidfeo  – especially this


Task 2


Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song’s lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.[2] 

Styles: popular music genres; in-concert and ‘as live’ footage; animation (stop motion, digital);

interpretative; narrative; impressionist; surrealist; pastiche; parody; referencing; homage; influence of

commercials use this one first!!


Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists



cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera

movements; camera angles; chroma key

Task 3/Task 4

3 Music Videos by known directors

Pre 1980 Beatles – Yellow Submarine George Dunning

·       Purpose of it

·       Explain the making of it

·       What the video was meant to achieve?

·       Describe and explain the style it was made in

·       Explore what it is saying to the audience

·       Techniques that it is using to make it a music video

·       Explain the conventions it contains


One from 80’s or 90’s – Take on Me – AHA

·       Purpose of it

·       Explain the making of it

·       What the video was meant to achieve?

·       Describe and explain the style it was made in

·       Explore what it is saying to the audience

·       Techniques that it is using to make it a music video

·       Explain the conventions it contains


One from 2000 to present day – Monster – Skillett

·       Purpose of it

·       Explain the making of it

·       What the video was meant to achieve?

·       Describe and explain the style it was made in

·       Explore what it is saying to the audience

·       Techniques that it is using to make it a music video

·       Explain the conventions it contains

Task 5

 Analysis the song lyrics in comparison to the video

Consider if the music video compliments or changes the meaning of the original song.


Task 6



Summarise your findings about music videos

Attach your research as a appendix

Do a bibliography