Posts Tagged ‘PO & WBL’

FdA2: PO & WBL Presentations

Posted: March 17, 2014 by Alan Hardcastle in FdA 12_14
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OK – so someone mentions “Mission statements” and a quick search popped up a nice article on www.entrepreneur.com about how to write them. Not only do they serve a great purpose to focus you on what you actually want to achieve, the advice they give also serves as a great structure for the presentation!

So, a mission statement (in my opinion) is more useful as a personal tool than as an attempt to humanise a business. It is a statement of intent that influences your actions as a business (Freelancer, employee, film-maker etc.). As such, they need to be short and sweet – keep them punchy, positive and professional!

  • Why are you in the Media Industry? What do you want for yoursefl, your family and your clients?Think about the spark that ignited your decision to start in media. What will keep it burning?
  • Who are your customers? What can you do in your content for them that will enrich their lives and contribute to them–now and in the future?
  • :What image of yourself as a media practitioner do you want to convey? Clients, peers and the public will all have perceptions of your wotk. How will you create the desired picture?
  • What is the nature of your productions and products? What factors determine pricing and quality? Consider how these relate to the reasons for your working in the Media. How will all this change over time?
  • What level of service do you provide? Don’t be vague; define what makes you as a media practitioner so extraordinary.
  • What roles do you and your peers / contacts play? What are your strengths? How doe you bring other people into your productions? How do you communicate with them to encourage team work?
  • What kind of relationships will you maintain with clients? Do you stay in touch with clients, and do they come back to you again and again? How doe you achieve this?
  • How do you differ from your competitors? Many entrepreneurs forget they are pursuing the same dollars as their competitors. What do you do better, cheaper or faster than other content producers? How can you use competitors’ weaknesses to your advantage? How will you stand out form the crowd?
  • How will you use technology, money, processes, products and services to reach your goals? A description of your strategy will keep your energies focused on your goals – pretty much the PO & WBL unit. How do you promote yourself using a variety of technology and channels?
  • What underlying philosophies or values guided your responses to the previous questions? Some people choose to list these separately. Writing them down clarifies the “why” behind your mission. Are you out to change the world, or just entertain people?

So, with all this information you need to summarise what you are doing and focus on the positive actions within these. Imply certain things (live of films etc) and state doing – I cannot emphasise this enough – always emphasis what you actually do!

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FdA2: PO&WBL planning

Posted: January 20, 2014 by Alan Hardcastle in FDA 13_15, Media Production
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So, you have your case studies  (at least 16 of them by the last visitor reckoning, plus all the personal ones you found that relate to you alone) all neatly tucked away in your research folder and ready to go. That is just the start of it.

Now, you need to plan how you are going to promote yourself, your skills, your products etc. – ie what do you need to do to get noticed?

This could be developing:

  • website – What goes in it? What does it look like? How will you build it?
  • show reel – What are you promoting? Think how you would use a CV.
  • networking – How do you build your contacts? Social Networking? In person?
  • Film Festivals – Awareness of / Attendance at / entry into
  • making business cards  /logos / headers for letters – for web / print / video – how necessary are they?

You may also want to organise a screening as part of the PO unit – This would be a good approach to promoting yourself, and even if it is planned for after this unit, I can grade the plan!

Another useful tool is to have a statement of intent.  A manifesto, as it where, of what you are trying to achieve. This could be private motivation or public education; and can work as a mantra to keep you motivated.

So, at this stage, what is your first instinctual plan of action? What are you going to do? Then, you can question it based on your case studies to develop your plan and, obviously, put it into action!