Posts Tagged ‘reflection’

Induction assignment

Posted: October 2, 2011 by Alan Hardcastle in FdA 11_13
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On a degree level course, it is essential that you read around the subject. So while you are working on you creative and technological realisation, you also need to pay attention to the academic and theoretical. 

As a practitioner, I often find reading a great way to find inspiration. It is important to let yourself be influenced by a variety of different sources, as disparate as possible possible That way, you are not just copying but building on other peoples work. There is no such thing as pure originality, only creative re-interpretation.

So, you need to read the following texts. they may influence your work, or inform it – but they must be part of your reflective analysis of your induction piece. Since this is an induction assignment, our main aim is to figure out what that means!

Here is our first text, taken from an A level OCR book written by Julian McDougal, who has some interesting ideas about the non-existence of media. It explains the basics of postmodernism, and is followed by another A level text on intertextuality.

Now, if that has peaked your interest, you may want to have a look at this doc on hyperreality. 

And if you really want to get ahead, here is another point of view from Denis MacQuail in his seminal book “Mass Communication Theory”. Even though it is now a little out of date when it refers to technology, it is still bang on when it talks about theory an effects.


A little Blogging advice

Posted: September 21, 2011 by Alan Hardcastle in CMP 10_12
Tags: , ,

You are expected to blog reflectively about your production process throughout the project.

Got that?

Thought not. So, a little advice about blogging for you. And I will start by translating the above sentence.

So, first thing first. Remember that a blog is just a web log. It is an online diary where you share experiences with the world. Therefore you need o be aware that it will be read by other people, meaning it should respect other people. These other people being the subjects you write about and your audience.

You have had a bad experience with your group. We are not interested in how much of a S******* or B****** Peter is. We really don’t care. But Peter might, and he can take you to court if you call him those things. As it is in print, it’s called Libel. Don’t do it. By all means describe what he did to annoy you, preferably in graphic detail to spin the yarn and get us on your side, but you don’t need to name them. The log is of your experience. Which leads me to the next thing about respect – respect your audience. They are not morons. Do not treat them as such. Make it interesting. Make it fun. Make it readable. I have to read a lot of them, so for god’s sake make it entertaining!

Onto point 2 – Reflection. Look back on what you did. Explore what you did right, what you did wrong. What you could have done but didn’t. What you really wish you hadn’t done. And why. Also, be thinking how other people may have interpret what you did. How do you think your initial impression went? Did the hot pants and spice girls T-shirt really say “Media Professional”?

So – Production process. Yep – making stuff. The process is start to finish – so, right form the brief being set (and that means looking at films we put up on the Facebook site) up to the point where the live event has been completed, and the highlights edited. The whole process, inception – conception – production –  distribution. Across the whole project.

If it helps, make a little check list. What did you do? How did it go? What could you have done? What would someone else have done? Why did you do it that way? What would you differently in the same situation/ Why? And what will you do differently next time?

Got that?