Posts Tagged ‘Response’

What you will be marked on

4 Be able to develop responses to media products

Critical approaches: eg content analysis, semiotic analysis, structuralism,

Genre: according to production technology, eg film, video, audio, print, digital; distribution method, eg television, cinema, radio, internet, CD, iPod, mobile phone, home computer, hand-held consoles; generic codes and conventions (content, style, symbolic, cultural, technical); changes over time, eg in audience, ideological shifts, re-definition, obsolescence, spoof, pastiche, parody

Narrative structures: narrative, eg single strand, multi-strand, closed, open, linear, non-linear; alternative narrative; enigma; climax; equilibrium

Representation: negative; positive; of social groups; of social issues; stereotyping; presence and absence

 

Criteria

Suggested Tasks

P4 present a descriptive response to a media product with some appropriate use of subject terminology. [IE] 

  • Apply your content analysis, the effects theories and the audience response to create a final response to the product.
  • Draw conclusions as to the effects of this particular product
  • Write a conclusion to you report that describes the purpose and effect of the product.

M4 present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology.

  • Draw conclusions about the effects of this product based on your content analysis, the audience theories and the audience response.
  • Discuss your response to the media product
  • Draw conclusions as to whether this shows a wider set of issues with violent media
  • Write a conclusion to you report that explains your ideas using examples.

D4 present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly.

  • Compare responses to this media product to responses to other media products.
  • Analyze the media product with reference to your analysis of the content, the effect theories and the audience response.
  • Write a conclusion that explores the content and effect of violent media products using examples.

 

Present Your Results

Posted: April 20, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
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20th April – 4th May

Now it is time to interpret you results to present a response to the chosen product.

You can now take a clear look at the report as a whole, and see if you can draw and conclusions to the original question.

You have:-

  • ·       Audience Profile
  • ·       a content analysis
  • ·       Definition of Effects Theories
  • ·       Audience Response

So, write a conclusion that draws all these elements together – for example, people reading Harry potter often write their own stories, showing active participation in these forms of media.

So, you will have your own personal response to the product, as well as an audience response, which you can now explore using effects theories and content analysis.

Remember, we are focusing on Violent Media effecting society – so, if we have people watching violent films and then re-enacting them (admitting this in focus group), this would show hypodermic needle theory, an active participation and some elements of copycat theory. This would lead us to conclude that there is a link. But we need to refer to the evidence!

Apply what you have found, in general, to other products. Does what you have found out answer the original Question?

Make sure all your information has been presented, explained, and then write your response and a conclusion to explain everything you have discovered.

What you are marked on:

3 Understand how media audiences respond to media products

Audience theory: hypodermic needle model; uses and gratifications theory; reception study; passive or active consumption

Effects debates: eg effects of exposure to explicit sexual or violent content, effects of advertising, health concerns; censorship debates

Responses: negotiated; preferred; oppositional; participatory; cultural competence; fan culture

 

P3 describe how media audiences respond to media products with some appropriate use of subject terminology [IE]

  • Describe Effects Theories
  • Describe Response terms
  • Select an audience
  • Have them experience the product
  • Gather their responses
  • Add conclusions to your blog

M3 explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology

  • Explain Effects Theories
  • Explain Response terms
  • Gather audience responses effectively
  • Link responses with effects theories
  • Add the conclusions to your blog

D3 comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

  • Explain Effects Theories with examples
  • Explain Response terms with example
  • Gather a wide range of audience responses
  • Explore a wide range of effects theories
  • Draw conclusion about the links between these responses and effects theories
  • Add conclusions to you blog

The Audience Response

Posted: March 9, 2012 by Alan Hardcastle in CMP 10_12, Critical Responses
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9th March – Plan Research

16th March – Prepare Research

23rd March  – Conduct Research as focus Group

30th March – Present Results

You now need to gather a focus group. You should have identified these people from your original survey and the profile you made of them.

You will need to define and explain basic audience effects theories, making sure you have opposing viewpoints. Since we are exploring Violence in the media, you will need to explain the following effects theories in terms of how violent media could be effecting violence in society:

  • ·       hypodermic needle model;
  • ·       uses and gratifications theory;
  • ·       reception study;
  • ·       Passive or active consumption:
  • ·       Copycat Theory

 

You will also need to define the following response terms and find examples.

  • ·       negotiated – The meaning depends on how the audience chooses to read it
  • ·       preferred – the meaning intended by the producers
  • ·       oppositional – the meaning opposite to that intended
  • ·       participatory – Involving the audience in production and meaning eg online response form Twitter, Blogs etc
  • ·       cultural competence – different interpretations depending on Cultural background, eg: The wire – who are the good guys?
  • ·       fan culture – fans creating their own responses

You will get volunteers and expose them to the same product – eg they will all play the same game (form the start) for a period of time and then talk about how they felt, what they did and how they experienced the product.

Through a series of Interviews (spoken or written logs) find out how the groups respond to the product.

  • ·       What did they do?
  • ·       How did they identify with the characters?
  • ·       Why did they enjoy it?
  • ·       How did they feel during / after the product?
  • ·       How did they understand their experience?
  • ·       How do their responses ot the product tie in with the theories you have explored above?

Guidance:

  • ·       Define Effects Theories in your report / blog
  • ·       Define response terms in your report / blog
  • ·       Select a group
  • ·       Give them the same experience of the product
  • ·       Gather their reactions to the product
  • ·       Link these up with the theories you have explored.