Posts Tagged ‘viral’

The Pitch

Posted: October 22, 2012 by Alan Hardcastle in CMP 12_14
Tags: , ,

You have a Brief to create a short promotional film for the college, preferably one that could go viral. So, next you need to…

Well, so your research. Sorry.

Find examples of Viral films; What is a viral film? What is the definition? Well, and film that is mainly transmitted by people recommending it to each other, and a lot of people are emailing it, could be going Viral. Luckily, the Guardian have plenty of examples in their weekly Viral Top 10.

So, having looked at examples, you should have an idea of what connects them  – the conventions – and what they are saying – The Codes. You may start to have some ideas forming in your head.

Again, do you research! will you idea work? how can you shoot it? How can you change it so you can get it shot? keep this information – it will form part of a pre production report.

Then you can prepare to pitch your idea. A pitch is a verbal sell of your idea – make it punchy, hit home and capture your audience within the first 30 seconds, and keep it to 3 minutes long. Any questions left in the audience’s head (“how are you going to stage a Zombie invasion?”) can then be answered based on your pre production report.

So, you have a few days to research before you need to pitch your idea after half term. Better get going!

And a few ideas to get you moving…





Viral Film Brief

Posted: October 22, 2012 by Alan Hardcastle in CMP 12_14
Tags: , ,

What is a viral film?
A viral film is one that becomes popular through the process of Internet sharing, typically through video sharing websites and email. Humour is often a characteristic of viral films, but not a defining one. A viral film is passed electronically, from person to person, regardless of its content.
Can you dream up a College viral that will capture loads of hits? The College Marketing Team is looking for a fresh viral idea that plays out in 30 – 90 seconds which entertains, informs, amuses and gets passed on because of its creative uniqueness!

Your viral film must relate to the College; being or becoming a student at the College, student life etc. Examples of themes include:

  • A day in the life of…
  • Things that scared you about starting College
  •  Why you came to the College

Although the ultimate aim of the film is to promote the College it should not be a straight up promotional film but one that engages the audience in something that they can relate to.


As part of the project you need to evidence the reasoning behind your final film with at least two interviews – this may include a member of staff, current College student, school pupil or parent. You should use these interviews to inform your planning and be able to provide evidence of these interviews either through a video/ sound recording or transcript.

You will be required to pitch your initial ideas to the College Marketing Team, who will feedback and help you to develop your initial ideas. The team is happy to work with you and can provide you with additional information, logos etc. Your contact will be Holly Mees and you can get in touch via email at Use this contact to help progress your ideas, this is your client and you need to ensure that you meet your client’s needs.

Ensuring your content is appropriate
The final product must be appropriate for College use and will require you to use common sense i.e. no foul language or irresponsible actions and must not promote any actions that contradict the College’s Code of Conduct. Serious action will be taken for any films created that contradict any of these guidelines or are uploaded to any video sharing site against the wishes of the Marketing Team and/or your teachers. If you have any queries about the appropriateness of your content please speak to you teachers or use the contact above.

Securing the contract
The deadline for final submission is Friday 9th November at 3.30pm. On this date the films will be uploaded to the College’s You Tube channel. The films will be judged on two levels and there will be two main prizes awarded. One film will win based on the number of Facebook Likes, the other will be awarded the best film by a panel of judges. It is possible that one film could win both prizes. There will be a number of additional prizes awarded to students for their input.