Just a quick trawl through Google for you. This will be expanded in sessions, but I just want you to start thinking about what this means.
Thomas Grffiths – Media Representation Theory
Andy Wallis – Representation Theory… one step further
Stuart Hall is the godfather of audience research – he is the first academic to successfully develop ideas on looking at how the audience read these representations of reality.
And an application of this is Male Gaze. I dare you not to be more self conscious after watching this.