For LO2 you need to plan your web site – this must have multiple pages and feature graphic and text content at a minimum. Write up your plan as a report, using pictures, screen shots and mindmaps to show how you have considered the following –
a) purpose of the web site- what are you making it for? If it is a portfolio site, what is it’s purpose? e.g. business goals, objectives for website, blogging, social networking, information provision etc.
b) target audience – Who is it for? Make a profile of your target audience – e.g. What will users need/want to do, general public, audience targeted by age, gender, interests etc –
How will you consider them? e.g. obtain information, purchase products, establish user trust in site, user/customer testimonials, first impressions.
c) content – what will it contain?
List out what you need to put in it – E.g. site layout (e.g. creating a site map, identify site structure and navigation, identify content for individual page)
Sketch out the look of the pages / construct tests and screen grab – e.g. page layout (shared borders [top, bottom, left, right], page body [text and graphics], navigation bars and buttons)
How will people move around it? annotate your images – e.g. site navigation (navigation bars, links back to home, parent and child pages)
Purpose of individual pages and the specific content – E.G. types of pages (Home, About Us, Terms and Conditions,
Contact Us), downloads, mailto: links, products, information, services, third party advertising
d) production plan – make a detailed plan as to what assets you need and when you need all the assets, and finish the design, publish, how to test etc. Consider how different people will use it – e.g. screen display sizes, colour schemes (web colours supported), font styles, multi browser compatibility, W3C guidelines and accessibility recommendations, WaSP Web Standards
Look at the potential costs involved and schedule accordingly – e.g. costs such as hosting, copyright, royalties, other services; timing of launch
Is it good vaule? e.g. budget feasibility, budget based on professional rates,
timescales, costs such as hosting.
What help do you need? What assets do you need? How long will this take you to make? E.G.production plan, resources, timings, personnel, plus a relevant launch date, plan for feedback
Consider the Legal & Ethical issues – E.G. libel, copyright, intellectual property rights, privacy,protection of personal data, bullying stalking, impersonating others, misrepresentation, royalties
How might it raise money? Is this a relevant way to monetise? – E.G. potential revenue, for example, advertising space, sponsors etc.