Promotion and Exhibition – The Submission

Posted: March 27, 2017 by Alan Hardcastle in FdA 15_17
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Rather than look in detail at Outcome 3 – which is pretty much “do it – following the plan…”, it is useful to look at what you need to submit by the deadline. There are 2 things – a large research folder, and evidence of what you have done. Read the rest of this entry »

Promotion & Exhibition: Plan for Promotion

Posted: March 13, 2017 by Alan Hardcastle in General

LO2 Identify and undertake further training, develop existing skills and acquire new competencies in the design and production of a range of digital marketing and promotional materials

So, in English:

  1. Plan what you need to do to promote yourself
  2. Identify what you can do yourself already
  3. Identify skills you need to develop to deliver promotion
  4. Follow the plan to develop the skills

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Promotion and Exhibition: Professional Practice

Posted: March 6, 2017 by Alan Hardcastle in FdA 15_17
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LO1 – Critically analyse historical and current trends and apply relevant professional marketing and self- promotion methods.

So, step 1 – in English…

  1. Identify Current Trends in Marketing and Promotion, relating them to their historical roots.
  2. critically analyse them.
  3. Identify the methods you are going to use, explaining why
  4. plan how you will use them.

So, the purpose of this outcome is to look what happens in the real world, come up with some ideas for you own promotion & Exhibition, and then put it into action. LO2 & Lo3 follow on from this and are more concerned with skills building and application. Read the rest of this entry »

Managing contributors for FdA Fusion

Posted: February 3, 2017 by Alan Hardcastle in FdA 15_17
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We have the Web site set up, we have old content on there, and we have identified a range of stories to be putting up – including current and future projects (Creative Film Challenge, Major Projects, live brief) and how to guides (Networking, animation, working with clients, technical guides). Read the rest of this entry »

Narratvie Exercise – Monomyth

Posted: January 24, 2017 by Alan Hardcastle in FDA 16_18
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This week, I have a number of things I need you to look at – Composition & Movement and Monomyth.

The first one discusses movement from left to right across the composition of the frame, and the psychology of our understanding of this.

The second talks about the overall structure of the story, based on The Writers Journey and how this is influenced by myths and legends.

So, what I need you to do, is explore elements of both using the camera. Home many of the stages of the monomyth can you represent using composition and movement?

So, for example –
Your character is has the call to adventure, and refuses it – how do you frame the hero? How does the Hero move within the frame?
Crossing the Threshold – How do you show the Character “leaving the limits of their world?” And how would you show them coming back for the Return Threshold?

You can either pick stages and explore them in  a series of shots, or try to construct a narrative from a selection of the stages to show a narrative developement following the Monomyth theory. either way, I am not worried about location, acting or sound / dialogue – I purely want to see how you use the camera to communicate the stage.

 

Monomyth

Posted: January 20, 2017 by Alan Hardcastle in FDA 16_18

On of my favorite approaches to storytelling is the Monomyth. The idea that all stories are essentially linked through the structure to our understanding of myth and legend.
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We are looking at narrative as the series of clues & cues within the frame that tell the story. Focusing on Composition and Movement gives us a chance to simplify the construction of the frame to better communicate the narrative element we are referring too.

Movement within a frame is important, but what does it communicate?

We can look at the main axis of movement in relation to the camera  – up & Down, closer & further away and left & Right. It is this movement across the screen that is potentially the most interesting and least obvious when it comes to meaning.
In the video essay from Channel Criswell, he explores how left to right indicates movement towards the future or progress, whereas right to left indicates movement to the past or regression – but there is a further negative feeling that doesn’t occur with left to right. while initially, this could be about what we are used to  – reading, right-handedness, conventions in mathematical representation etc, it seems that it is a constant across cultures.

See the original article at NoFIlmSchool for more info.

But before we move, we need to know where we place our subjects and other cues that form the narrative that communicates the story.

Web Part 2

Posted: December 9, 2016 by Alan Hardcastle in CMP 15_17, General
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For LO2 you need to plan your web site – this must have multiple pages and feature graphic and text content at a minimum. Write up your plan as a report, using pictures, screen shots and mindmaps to show how you have considered the following –

a) purpose of the web site- what are you making it for? If it is a portfolio site, what is it’s purpose? e.g. business goals, objectives for website, blogging, social networking, information provision etc.

b) target audience – Who is it for? Make a profile of your target audience –  e.g. What will users need/want to do, general public, audience targeted by age, gender, interests etc –
How will you consider them? e.g. obtain information, purchase products, establish user trust in site, user/customer testimonials, first impressions.

c) content – what will it contain?
List out what you need to put in it – E.g. site layout (e.g. creating a site map, identify site structure and navigation, identify content for individual page)
Sketch out the look of the pages / construct tests and screen grab – e.g. page layout (shared borders [top, bottom, left, right], page body [text and graphics], navigation bars and buttons)
How will people move around it? annotate your images –  e.g. site navigation (navigation bars, links back to home, parent and child pages)
Purpose of individual pages and the specific content – E.G. types of pages (Home, About Us, Terms and Conditions,
Contact Us), downloads, mailto: links, products, information, services, third party advertising

d) production plan – make a detailed plan as to what assets you need and when you need all the assets, and finish the design, publish, how to test etc. Consider how different people will use it – e.g. screen display sizes, colour schemes (web colours supported), font styles, multi browser compatibility, W3C guidelines and accessibility recommendations, WaSP Web Standards
Look at the potential costs involved and schedule accordingly – e.g.  costs such as hosting, copyright, royalties, other services; timing of launch
Is it good vaule? e.g. budget feasibility, budget based on professional rates,
timescales, costs such as hosting.
What help do you need? What assets do you need? How long will this take you to make?  E.G.production plan, resources, timings, personnel, plus a relevant launch date, plan for feedback
Consider the Legal & Ethical issues – E.G. libel, copyright, intellectual property rights, privacy,protection of personal data, bullying stalking, impersonating others, misrepresentation, royalties
How might it raise money? Is this a relevant way to monetise? – E.G. potential revenue, for example, advertising space, sponsors etc.

Web Part 1

Posted: December 9, 2016 by Alan Hardcastle in CMP 15_17, General
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Just to recap on what you should have done last year –

You need to analyse (ie examine (something) methodically and in detail, typically in order to explain and interpret it) a range (Typically 3 or more) of contrasting (ie Different) commercial (making money) websites, evaluating (form an idea of the value of):

a) purpose – What does it do? Why? E.G. information, e-commerce, promotion/advertising, downloads

b) visitor needs – What does a Visitor get from the site? Why do they visit or revisit? E.G. obtain information, purchase products, establish user trust in site, user/customer

c) information flow – how does the information contained in the web site read? How is it organised? Does this make it easy to see or harder? E.G. site layout, page layout, site navigation

d) features – what does it contain (in a web sense) E.G. text, navigation, links, graphics, background, general design, rich media

e) benefits increase – what is it designed to give people (host, writer or viewer) E.G. increase sales, cost savings, accessibility to audience, wider
audience reach, available 24hrs a day/7 days a week

f ) content – what is in it (from a media sense) e.g. types of pages (Home, About Us, Terms and Conditions), downloads, mailto: links, products, information, services,
third party advertising.

Once you have analysed the sites, this will give you a better sense of how to talk about your own site – from design to inception.

Pitch Checklist

Posted: November 28, 2016 by Alan Hardcastle in CMP 16_18
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This is a general pitching checklist, but I have added a few things specifically for OCR:
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